Lovelock, Christopher H. <br/><br/>
Marketing challenges  cases and exercises 
Christopher H. Lovelock, Charles B. Weinberg. 
 - New York  McGraw-Hill  1993 
 - xxxix, 628p.  ill.  24cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>0071125132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Marketing--Problems, exercises, etc.