Marketing management 
Richard P. Bagozzi...[et. al.]. 
 - Upper Saddle River, NJ.  Prentice Hall  1998 
 - xxii, 718p.  ill.  27cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>0023051620 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--management