TY  - BOOK
AU  - Aaker,David A.
AU  - Day, George S.
AU  - Kumar, V.
TI  - Marketing research
SN  - 0471170690
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons, Ltd.
KW  - Marketing research
N1  - Include index
ER  -