Aaker, David A. <br/><br/>
Marketing research 
David A. Aaker, V. Kumar, George S. Day 
 - 6th ed. 
 - New York  John Wiley & Sons, Ltd.  1998. 
 - 776p.  ill.  26 cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>0471170690 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research