Kerin, Roger A. <br/><br/>
Strategic marketing problems  cases and comments 
Roger A. Kerin, Robert A. Peterson. 
 - 8th.Ed. 
 - Upper Saddle River, NJ.  Prentice Hall  1997 
 - xii, 723p.  ill.  30cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>0136328601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case Studies.