TY  - BOOK
AU  - Burnett,John
AU  - Moriarty, Sandra.
TI  - Introduction to marketing communication: an integrated approach
SN  - 0132690853
PY  - 1997///
CY  - Upper Saddle River, NJ.
PB  - Prentice Hall
KW  - Advertising campaigns
KW  - Communication in marketing
N1  - Include index
ER  -