Burnett, John. <br/><br/>
Introduction to marketing communication  an integrated approach 
John Burnett, Sandra Moriarty. 
 - Upper Saddle River, NJ.  Prentice Hall  1997 
 - xxxv, 659p.  ill.  29cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>0132690853 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.<br/>Communication in marketing.