Burns, Alvin C. <br/><br/>
Marketing research 
Alvin C. Burns, Ronald F. Bush 
 - 2d ed. 
 - Upper Saddle River  Prentice Hall  1998. 
 - 637p.  ill.  27 cm.  1 cd-rom 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>0138966060 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research