Excellence in advertising the IPA guide to best practice 
edited by Leslie Butterfield 
 - 2nd.ed. 
 - London  Butterworth-Heinemann  1997 
 - 259 p.  ill.  25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0750644796 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Professions