TY  - BOOK
AU  - Dalrymple, Douglas J.
AU  - Cron, William L,
TI  - Sales management: concepts and cases
SN  - 0471191973
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons
KW  - Sales management
KW  - Case studies
N1  - Include index
ER  -