Dalrymple, Douglas J. <br/><br/>
Sales management  concepts and cases 
Douglas J. Dalrymple, William L. Cron. 
 - 6th ed. 
 - New York  John Wiley & Sons  c1998 
 - xiv, 601p.  ill.  26cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>0471191973 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales management--Case studies.<br/>Sales management.