TY  - BOOK
AU  - Hooley, Graham J.
AU  - Piercy, Nigel.
AU  - Saunders, John A.,
TI  - Marketing strategy and competitive positioning
SN  - 0133712532
PY  - 1998///
CY  - Essex, England
PB  - Pearson Education Limited
KW  - Marketing
KW  - management
KW  - Target marketing
N1  - Include index
ER  -