Hooley, Graham J. <br/><br/>
Marketing strategy and competitive positioning 
Graham J. Hooley, John A. Sounders, Nigel F. Piercy. 
 - 2nd ed. 
 - Essex, England  Pearson Education Limited  1998 
 - xiii, 482p.  23cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>0133712532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--management.<br/>Target marketing.