Kardes, Frank R. <br/><br/>
Comsumer bahavior and managerial decision making 
Frank R. Kardes. 
 - Reading, Massachusetts  Addison-Wesley  1999 
 - xx, 505p.  ill.  24cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>0321001990 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Decision making.