TY  - BOOK
AU  - Ferrell, O. C.
AU  - Hartline, Michael D.
TI  - Marketing strategy
SN  - 0030248019
PY  - 2002///
CY  - Fort Worth
PB  - Harcourt College Publishers
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Include index
ER  -