Ferrell, O. C. <br/><br/>
Marketing strategy 
O.C. Ferrell, Michael D. Hartline, George H. Lucas. 
 - 2nd. ed. 
 - Fort Worth  Harcourt College Publishers  2002. 
 - 469p.  ill.  26cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>0030248019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Management.