White, Jon. <br/><br/>
Strategic communications management  making public relations work 
Jon White, Laura Mazur. 
 - Harlow, Essex  Addison Wesley  1995 
 - xvi, 277p.  ill.  22cm. 
<br/><br/> Include index. 
<br/><br/>Bibliografi: p. 269-271 
<br/><br/><label>ISBN: </label>0201593769 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management.<br/>Corporate image.<br/>Public relations--Corporation.<br/>Public relations--Corporations--Case studies.