Keller, Kevin Lane. <br/><br/>
Strategic brand management  building, measuring and managing brand equity 
Kevin Lane Keller. 
 - Upper Saddle River, New Jersey  Prentice-Hall  1998 
 - xxv, 635p.  ill.  24cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>0131201158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.