Bradmore, Don <br/><br/>
Marketing Visions 
Don Bradmore...[et.al.] 
 - 2ND.ED. 
 - Sydney  Prentice Hall  1997 
 - xii, 420p.  ill.  24cm. 
<br/><br/> includes index : p.413 - 420 
<br/><br/><label>ISBN: </label>0724808728 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--management--Australia