TY  - BOOK
AU  - Baker, Michael John
AU  - Susan Hart
TI  - Product Strategy And Management
SN  - 0130653683
PY  - 1998///
CY  - London
PB  - Prentice Hall Europe
KW  - New Products-
KW  - Management-
KW  - Case Studies
KW  - Product Management
N1  - Includes index; Includes Bibliography
ER  -