TY  - BOOK
AU  - Keegan, Warren J.
AU  - Keegan, Warren J.
TI  - Global marketing management
SN  - 0130103365
U1  - 658.8/48 19
PY  - 1999///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - includes index : p.627 - 639
ER  -