Keegan, Warren J. <br/><br/>
Global marketing management 
Warren J. Keegan. 
 - 6th.ed. 
 - Englewood Cliffs, N.J.  Prentice Hall  c1999. 
 - xvi, 783 p.  ill.  25 cm. 
 - The Prentice-Hall series in marketing .
<br/><br/> includes index : p.627 - 639 
<br/><br/><label>ISBN: </label>0130103365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management--Case studies.<br/>Export marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8/48