TY  - BOOK
AU  - Reich, Allen Z.
TI  - Marketing Management For The Hospitality Industry: A Strategic Approach
SN  - 0471310123
PY  - 1995///
CY  - New York
PB  - John Wiley And Sons, Inc.
KW  - Hospitality Industry-
KW  - Marketing
N1  - Include index; Includes references
ER  -