TY  - BOOK
AU  - Gareth Smith(editor)
AU  - Jim Saker(Editor)
TI  - European Casebook On Principles Of Marketing
SN  - 0132276534
PY  - 1997///
CY  - Britain
PB  - Prentice Hall Europe
KW  - Marketing-
KW  - Europe-
KW  - Case Studies
N1  - Includes Index
ER  -