European Casebook On Principles Of Marketing 
Edited By Jim Saker And Gareth Smith 
 - Britain  Prentice Hall Europe  1997 
 - xiv, 258p.  ill.  23cm. 
 - European Casebook Series In Management .
<br/><br/>Includes Index 
<br/><br/><label>ISBN: </label>0132276534 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing---Europe---Case Studies