Futrell, Charles. <br/><br/>
Inside marketing  a selection of readings from Business week 
Charles Futrell 
 - New York  McGraw-Hill Book Co.  c1987 
 - viii, 190 p.  ill.  24 cm. 
<br/><br/><label>ISBN: </label>0070609519 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.<br/>Marketing.