TY  - BOOK
AU  - Hoyer, Wayne D.
AU  - MacInnis, Deborah J.
TI  - Consumer behavior
SN  - 0395665922
PY  - 1997///
CY  - Boston
PB  - Houghton Mifflin
KW  - Consumer behavior
N1  - includes index:p.649 - 675; bibliographical references (p. 555-648)
ER  -