Hoyer, Wayne D. <br/><br/>
Consumer behavior 
Wayne D. Hoyer, Deborah J. MacInnis. 
 - Boston  Houghton Mifflin  c1997. 
 - xxviii, 675 p.  ill. (some col.), col. map  27 cm. 
<br/><br/> includes index:p.649 - 675 
<br/><br/>bibliographical references (p. 555-648) 
<br/><br/><label>ISBN: </label>0395665922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.