TY  - BOOK
AU  - Proctor, Tony
TI  - Essentials of marketing research
SN  - 0273625314
PY  - 2000///
CY  - Harlow, England, New York
PB  - Financial Times
KW  - Marketing research
N1  - includes index :p.353 - 360; references :p,351 - 352
ER  -