Proctor, Tony <br/><br/>
Essentials of marketing research 
Tony Proctor. 
 - Harlow, England ;  New York  Financial Times  2000. 
 - 470 p.  ill.  25 cm. 
<br/><br/> includes index :p.353 - 360 
<br/><br/>references :p,351 - 352 
<br/><br/><label>ISBN: </label>0273625314 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.