Wong, Toon Quee. <br/><br/>
Marketing research 
Wong Toon Quee. 
 - 2nd. ed. 
 - Singapore  Marketing Institute of Singapore  Heinemann Asia  1993 (1996 printing) 
 - x, 512 p.  ill.  22 cm. 
<br/><br/> includes index :p.507 - 512 
<br/><br/><label>ISBN: </label>997164312x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.