Williams, Martin <br/><br/>
Interactive marketing 
Martin Williams 
 - sydney  Prentice hall  1997 
 - xiv, 368p.  ill.  22cm. 
<br/><br/> includes index :p.359 - 368 
<br/><br/><label>ISBN: </label>0724806334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>interactive marketing