TY  - BOOK
AU  - Tapp, alan
TI  - Principles of direct and database marketing
SN  - 0273627171
PY  - 1998///
CY  - Harlow, England, New York
PB  - Financial Times/Prentice Hall
KW  - Database marketing
KW  - Direct marketing
N1  - includes index :p.363 - 369
ER  -