Schiffman, Leon G. <br/><br/>
Consumer bahavior 
Leon G. Schriffman, Leslie Kazar Kanuk. 
 - 6th. ed. 
 - Upper Saddle River, New Jersey  Prentice Hall  1997. 
 - xv, 672p.  ill.  26cm. 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>0133729885 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)