Jim Blythe <br/><br/>
The Essence Of Consumer Behaviour 
Jim Blythe 
 - London  Prentice Hall  1997 
 - ix, 206p.  ill.  24cm. 
 - Essence Of Management Series .
<br/><br/> Includes index: p.193-206 
<br/><br/><label>ISBN: </label>0135731224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing research.