Anderson, James C. <br/><br/>
Business market management  understanding, creating, and delivering value 
James C. Anderson, James A. Narus 
 - Upper Sandle River, New Jersey  Prentice-Hall  1999 
 - xvii,430p.  ill.  24cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0135226570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing