Gist, Ronald R. <br/><br/>
Marketing and society  text and cases 
Ronald  R. Gist 
 - Hinsdale, Illinois  The Dryden Press  1974 
 - xvii, 683p.  25cm. 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>0030892279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing