TY  - BOOK
AU  - Neal, Cathy
TI  - Consumer Behaviour: implications for marketing strategy
SN  - 0074705903
PY  - 1999///
CY  - Sydney
PB  - The McGraw-Hill co.
KW  - Consumer bahavior
KW  - New Zealand
KW  - ase studies
KW  - Australia
KW  - Case studies
KW  - Consumer behavior
KW  - Market survey
KW  - Market surveys
N1  - Includes index
ER  -