TY  - BOOK
AU  - Rao, Vithala R.
AU  - Joel H.Steckel
TI  - Analysis for strategic Marketing
SN  - 0321001982
PY  - 1998///
CY  - Reading, Massachussetts
PB  - Addison-Wesley
KW  - Marketing
N1  - includes index :p.507 - 514
ER  -