Rao, Vithala R. <br/><br/>
Analysis for strategic Marketing 
Vithala R. Rao, Joel H. Steckel 
 - Reading, Massachussetts  Addison-Wesley  1998 
 - xiii, 514p.  ill.  24cm. 
<br/><br/> includes index :p.507 - 514 
<br/><br/><label>ISBN: </label>0321001982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing