East, Robert  1940- <br/><br/>
Consumer behavior  Advances and applications in marketing 
Robert East. 
 - London  Prentice Hall  1997 
 - xxii, 356p.  ill.  23cm. 
<br/><br/> Includes index: p.341-356 
<br/><br/>Bibliography: p.314-340 
<br/><br/><label>ISBN: </label>0133593169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.