Reilly, Robert T. <br/><br/>
Travel and tourism marketing techniques 
Robert T. Reilly 
 - 2nd. ed. 
 - Albany, New York  Delmar Publishers  1988 
 - viii, 327p.  ill.  23cm. 
<br/><br/> Includes index: p.324-327 
<br/><br/><label>ISBN: </label>0827333005 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Tourism.