TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wright , Lauren
TI  - Principles Of Service Marketing And Management
SN  - 013676875x
PY  - 1999///
CY  - New Jeersey
PB  - Prentice Hall
KW  - Service industries
KW  - United States
KW  - management
KW  - marketing
N1  - includes index : p. 405 - 414
ER  -