Kotler, Philip <br/><br/>
Principles of Marketing 
Philip Kotler, Gary Armstrong 
 - 7th ed. 
 - New Jersey  Prentice Hall  1996 
 - xviii, 712p.  ill.  28cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0131902083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing