Solomon, Michael R. <br/><br/>
Consumer Behavior  buying, having, and being 
Michael R. Solomon 
 - 4th. ed. 
 - Upper Saddle River, New Jersey  Prentice Hall  1998 
 - xx, 586p.  ill.  29cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0137957254 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.