Evans, Judith <br/><br/>
Challenging the big brands  how new brands win market share with innovative design 
Judith Evans and Cheryl Dangel Cullen. 
 - Massachusetts  Rockport Publishers  2003 
 - 176p.  col. ill.  28cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>1564969053 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Logos (Symbols)---Design.<br/>Trademark--Design.