TY  - BOOK
AU  - Kotler, Philip
AU  - Bowen, John T.
AU  - Makens, James C.
TI  - Marketing For Hospitality And Tourism
SN  - 0131193783
PY  - 2006///
CY  - New Jersey
PB  - Pearson/ Prentice Hall
KW  - Hospitality Industry
KW  - Marketing
KW  - Tourism
N1  - Includes index : p. 921 - 932
ER  -