Kotler, Philip <br/><br/>
Marketing For Hospitality And Tourism 
Philip Kotler, John T. Bowen , James C. Makens 
 - 4th. ed. 
 - New Jersey  Pearson/ Prentice Hall  2006 
 - xxiv, 932p.  ill.  25cm. 
<br/><br/> Includes index : p. 921 - 932 
<br/><br/><label>ISBN: </label>0131193783 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality Industry--Marketing<br/>Tourism--Marketing