Cutlip, Scott M. <br/><br/>
Effective Public Relations 
Scott M. Cutlip, Allen H. Center, Glen M. Broom 
 - 9th.ed. 
 - New Jersey  Pearson/Prentice Hall  2006 
 - xviii, 486p.  ill.  25cm. 
<br/><br/> includes index : p.476 - 486 
<br/><br/>References 
<br/><br/><label>ISBN: </label>0130082007 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations