TY  - BOOK
AU  - Maitland, Lain.
TI  - how to plan press advertising
SN  - 0304334324
PY  - 1996///
CY  - New York
PB  - Cassell Wellington House
KW  - Advertising, Magazine
KW  - Great Britain
KW  - Advertising, Newspaper
N1  - includes index :p.147 - 149
ER  -